Quicklizard

Pini Mandel

I remember reading an article many years ago about a team that had won the NBA Championship. The columnist wrote that there were many ways for a team to make the playoffs, but there was only one way for a team to win the title, and that was to be the best.

I think that applies as much in business as it does to basketball. As a CEO or business leader, you need to turn your company into something extraordinary. It’s not enough to be good; to push a company into the highest stratosphere of the business world you have to be great.

Business leaders need to believe, heart and soul, in the reason their company exists. It’s not about making money. Money is the result that happens when you combine purpose with market need and mix it in with outstanding talent. That, plus a little bit of luck and a tremendous amount of hard work can bring you to the mountaintop.

I believe in many things when it comes to what Quicklizard offers in regards to pricing. I believe pricing should be transparent, based on data, and created in real-time. I believe in market pricing and helping my customers use price to reach their goals. My company took my beliefs and turned them into one of the world’s fastest-growing pricing platforms.

From launching Quicklizard’s IPO earlier this year, I have learned some important lessons. To go public, your company needs to be strong enough to withstand the challenges you will face. Your management team needs to contend with everything involved with running a public company while continuing to serve customers.

Having rock-solid faith in your company means that you will make the most of the tools and opportunities you are given to grow after an IPO. Going public means responding to investor trust in you with increased value in your company. So, you need to believe the growth potential is huge, and never stop growing.

Most of all, you need employees you can trust, a management team you can rely on, and a partner who can help carry the load.

Going public to promote transparency and trust

Our customers view pricing as a core platform for our customers, connected to every system in their backend. They need a stable vendor they can trust. We believe that by taking Quicklizard public, it demonstrates a level of stability and long-term commitment to our customers that was far more effective than anything else we might have done.

As a public company, our customers don’t have to fear that we may be bought out by another company. Additionally, the reporting requirements placed on us by the regulatory authorities ensure that our customers will have the information they need about our company when considering our services. Going public increased the trust between us and our customers.

We believe that the Tel Aviv Stock Exchange should be the home of Israeli companies. Israel has created an environment for businesses like ours to do great things, so it was only natural for us to start here. As time goes on, we will consider being traded on other exchanges, but we decided to start this journey at home.

Responding to increasing demand

The demand for dynamic pricing is growing across all retail segments, and so we are in the process of growing our sales and marketing departments. Currently, we are in the process of expanding our existing local presence in the United States and in many European countries. We’ve already begun providing solutions to chains with our presence across the EU, which has helped push our platform into new regions.

At the same time, we continue to invest in R&D, and have increased our business development activities. For example, electronic shelf labels (ESL) are key to getting physical stores to adopt dynamic pricing, so we’ve partnered with some ESL companies.

We’ve seen a lot of change over the last few years and have continued to adapt our solution to changing circumstances. We’ve adjusted to deal with the rush to omnichannel marketing in the wake of COVID-19, worked to use price to reduce food waste for grocery stores, and dealt with other trends on this journey.

We’ve already started opening offices in the United States, and we’re in the process of expanding our reach in Europe. We have partners in all those places, but we intend to continue investing in those places so that any company that is interested in implementing a dynamic pricing platform will be able to do so.

The IPO has allowed us to increase all of our activities, which will now enhance our visibility, presence, and sales efforts across North America and Europe.