QVC Group

Sue Schick

Sue Schick is the senior vice president of broadcasting for QVC and HSN at QVC Group, overseeing content, programming and production across two of the most prominent names in live video commerce. She leads more than 400 team members in delivering 231 hours of live programming each week, while advancing QVC Group’s mission to modernize broadcast experiences across digital, linear and social platforms.

Transforming Broadcast Through a Strategic Approach

Sue Schick’s career with QVC spans more than 30 years, defined by progressive leadership across broadcast, digital, category production and international operations. Since joining in 1992, she has played a pivotal role in shaping the company’s presence in the emerging world of vCommerce. Audience connection starts with trust and trust is built one authentic moment at a time. Early roles in talent management and category production provided foundational experience in storytelling and host engagement.

Her trajectory includes key positions such as vice president of talent, vice president of video commerce storytelling and senior vice president of content and broadcast production. These roles gave her ownership of how QVC connected with audiences across new and legacy platforms. Through her leadership, QVC integrated content and programming to support broader strategic initiatives, helping the brand remain competitive in a shifting media environment.

Schick’s time in Paris as director of commerce platforms for QVC France expanded her global perspective, helping her lead operations with cultural fluency and platform versatility. She later returned to the U.S. business, where she built systems that connected talent development with omnichannel commerce strategies.

Shaping the Future of vCommerce Engagement

Schick drives QVC Group’s strategic shift toward more agile, unified broadcasting. Her role encompasses programming execution across linear TV, ensuring consistency in storytelling and audience engagement.

In 2025, QVC Group announced the consolidation of its QVC US and HSN operations into Studio Park in West Chester, Pennsylvania, aiming to optimize social and streaming expansion. The strategic move positions the company to better serve its customers by leveraging state-of-the-art facilities and technology. As part of this transition, Schick’s role is pivotal in unifying the network experience, ensuring that both QVC and HSN maintain their distinct brand voices while benefiting from shared resources and innovation.

Under her leadership, QVC Group consolidated HSN’s operations into Studio Park, streamlining infrastructure and accelerating innovation. This strategic move marked a significant milestone in optimizing cross-platform performance, expanding creative synergy and reinforcing the company’s focus on scalable and tech-enabled video commerce.

Under her leadership, QVC Group consolidated HSN’s operations into Studio Park, streamlining infrastructure and accelerating innovation. This strategic move marked a significant milestone in optimizing cross-platform performance, expanding creative synergy and reinforcing the company’s focus on scalable and tech-enabled video commerce.

With QVC and HSN positioned at the intersection of retail and media, Schick’s approach is instrumental in redefining how shopping is presented and perceived. Her focus on platform alignment and content excellence will continue to influence the trajectory of live video commerce.